毕 业 论 文
系/专业： 旅游管理专业
摘 要
随着我国市场经济的不断发展， 我国的旅游市场也蓬勃发展， 这对于饭店业、 酒店业环境、价格、服务等方面提出了更高的要求。而以价格便宜、功能突出、 简单方便为特点的经
济型酒店就我国应运而生了。饭店业的市场需求不断增大， 经济型酒店成为酒店业发展的热点领域，并有着巨大的发展潜力，人们对经济型 酒店的需求也越来越大。经济型酒店的市场份额不断扩大，并且拥有巨大的网络 平台支持，其发展也日趋成熟。但是我国经济型酒店拥有良好发展机遇的同时也 面临很大的挑战。
本文通过对经济型酒店的定义，发展现状，发展趋势以及目前经济型酒店面临的机遇与挑战等方面进行分析，并且以南京七天连锁酒店为例，通过对七天连锁酒店介绍和对南京七天连锁酒店进行SWOT分析，得出七天连锁经济型酒店的发展史，发展现状和发展的趋势。并且根据SWOT分析得出七天连锁酒店在南京市场中的优势，劣势以及机遇和威胁，以此提出对南京七天连锁酒店今后发展过程中的一些对策，为其快速稳步的发展提供良好的发展路径。
关键词：经济型酒店，发展，南京七天连锁，SWOT分析
Abstract
Along with the development of market economy, our country's tourism market is boomin
g, the hotel industry for environment, price and service, put forward higher request. And the price is cheap, simple and convenient for outstanding features, the characteristics of our country economy hotel will emerge as The Times require. The hotel industry market demand increase, and become the hospitality industry economy hotel the hot fields, and has a great potential of development, the people to the needs of the economy hotel are getting more and more serious. The market share of the Economy hotel is expanding constantly, and has a huge network platform support, its development has become more and more mature. But our country economy hotel has the good development opportunities at the same time also faces great challenges. 三明人才网
This article through to the definition of economy hotel, development situation, development trend and present economy hotel of the opportunities and challenges, analyzed and seven days in Nanjing hotel chain as an example, through to seven days hotel chains introduction and seven days of Nanjing hotel chain SWOT analysis, we can get seven days economy hotel chain, the history of development present situation and development trend. Based on SWOT analysis and seven days in Nanjing hotel chain in th
e market advantages, weaknesses, opportunities and threats, to put forward the Nanjing seven days for the future development of the hotel chain in the process of some countermeasures for its rapid development of steadily provide a good development path.
中国七大丹霞地貌是哪里Keywords: economy hotel, development, Nanjing seven days chain, SWOT analysis
目 录
1、绪论.............................................................1
1.1 本论文的目的及意义...........................................1
1.2 经济型酒店的定义.............................................2
1.3 本论文要做的工作及论文结构框架...............................3
2、经济型酒店的概述.................................................3
2.1北京5日游攻略自由行经济型酒店发展的背景料.......................................3
2.2 经济型酒店的特点.............................................4
2.3经济型酒店发展现状............................................5
2.4经济型酒店发展的趋势..........................................6
2.5南京七天连锁酒店介绍.........................................8
3、南京七天连锁酒店SWOT分析........................................9
3.1 南京七天连锁酒店优势分析.....................................9
3.2 南京七天连锁酒店劣势分析....................................11
3.3 南京七天连锁酒店机遇分析....................................12
3.4 南京七天连锁酒店威胁分析....................................13
4、对七天连锁酒店未来发展的对策究..................................14
4.1 加强成本控制效益............................................14
4.2培养人才，增强创新能力.......................................14
4.3 加强标准化和特化服务.......................................15
4.4 开拓市场规模................................................15
4.5长隆野生动物园电话优化营销手段.................................................15
4.6 细化目标市场策略............................................16
4.7制定创新的营销方案...........................................16
总结...............................................................18
参考文献...........................................................19
致谢...............................................................20
1、绪论
经济型酒店也称作快捷酒店，它最大的特点是房价便宜，功能简化，集中在住宿上，力求在核心服务上精益求精，而把餐饮、购物、康乐功能大大简化，甚至不设，投入的运营成本大幅降低。所以快捷酒店房价是低廉的，但提供的硬件设施和服务水平并不低档。随着目前旅游经济的快速增长， 经济型酒店有着巨大的市场潜力，具有低投入、高回报、周期短等突出的优点，"莫泰(motel)",“如家快捷“锦江之星”作为国内经济型酒店的三支主要力量，其扩张速度惊人。同时，美国的“速8”、法国雅高集团的“宜必思”也相继进入国内。从沿海到内地，市场份额逐渐扩大,如今拥有强大网络平台支持的连锁酒店也日趋成熟，如七天连锁、城市便捷连锁、汉庭连锁、沃克连锁等。
