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随着冬奥会的圆满落幕,北京冬奥会以历史最好成绩收官,中国在向世界兑现了承诺的同时,彰显了国家近年来的运动实力、传播了东方文化并促进了冰雪经济的整张。“奥运效应”对经济各个层面的发展可以产生不同等级的助推,北京冬奥会从规划、建设到赛事组织都使用了前沿科技,使冰雪产业与5G、大数据、VR及人工智能等技术紧密结合;冰雪装备制造业的升级与冰雪运动场地的扩张也有效地促进了个人消费和区域建设。
本文视点:
1.冰雪产业融合了多种产业类型,主要资源层由核心冰雪运动场地及冰雪运动配套资源构成;
2.传统室外滑雪场受季节影响严重且盈利模式单一,滑雪配套装备及培训市场目前看来盈利能力较强,但面临本土品牌认可度低及发展不够完善等问题; 3.如今南方地区逐渐开启室内滑雪场泛商业化趋势,以亲子培训为核心的商业模式成为近期热点。 一、国际冰雪产业发展的经验及借鉴
全球冰雪产业发展概况
成都十大公园排名全球滑雪产业已形成以欧洲阿尔卑斯地区、北美落基山地区及亚洲地区为代表的集聚分布区域,并总体进入升级发展阶段西塘景区内最好的酒店。由于地区自然资源禀赋、区位与交通条件、经济和社会发展条件不同,全球滑雪产业时空格局演化呈现显著差异性。欧美、日韩地区发展已趋近成熟,相关设施服务走向现代化、智能化、多样化。
国外冰雪产业在规范建设、品牌经营与数字服务三个方面已经形成了较为完善的发展模式。例如引领全球冰雪产业的国家瑞士,人均滑雪次数居全球第二,滑雪运动的蓬勃发展刺激了当地旅游、交通运输、零售、餐饮、高端酒店、温泉疗养、滑雪服务等产业的发展,全球竞争优势明显。政策规划有序引领、培训教学体系完善、行业管理水平较高、先进技术广泛运用和良好的配套服务措施是瑞士冰雪产业的优势所在。此外,在一些炎热地区,例如沙漠城市迪拜,也建立起大型室内滑雪场,将冰雪主题王国与当地购物中心相结合,使人们可以一边滑雪一边透过玻璃观察穿梭的购物者,强化商业和娱乐结合的连锁反应。
国际冰雪产业案例——达沃斯滑雪场
![](data:image/jpg;base64,iVBORw0KGgoAAAANSUhEUgAAAi0AAAC+CAMAAADOWs+EAAAABGdBTUEAALGPC/xhBQAAAAFzUkdCAK7OHOkAAAMAUExURQAAAOEGAeEGAeEGAeEGAeEGAeEGAeEGAeEGAeEGAeEGAeEGAeEGAeEGAeEGAeEGAeEGAeEGAeEGAeEGAeEGAeEGAeEGAeEGAeEGAeEGAeEGAeEGAeEGAeEGAeEGAeEGAeEGAeEGAeEGAeEGAeEGAeEGAeEGAeEGASMZ3CMZ3OEGAeEGAeEGASMZ3OEGAeEGAeEGASMZ3OEGASMZ3OEGAeEGASMZ3CMZ3CMZ3CMZ3CMZ3OEGASMZ3OEGAeEGASMZ3CMZ3CMZ3CMZ3CMZ3CMZ3CMZ3OEGAeEGAeEGAeEGASMZ3CMZ3CMZ3CMZ3CMZ3CMZ3OEGAeEGAeEGAeEGASMZ3CMZ3OEGASMZ3CMZ3CMZ3CMZ3CMZ3CMZ3CMZ3OEGAeEGASMZ3CMZ3CMZ3CMZ3CMZ3CMZ3CMZ3CMZ3CMZ3CMZ3OEGASMZ3OEGAeEGAeEGASMZ3CMZ3CMZ3CMZ3CMZ3CMZ3OEGASMZ3OEGASMZ3CMZ3OEGASMZ3OEGAeEGAeEGAeEGASMZ3OEGASMZ3CMZ3OEGASMZ3OEGASMZ3OEGAeEGASMZ3CMZ3OEGAeEGAeEGAeEGAeEGAeEGASMZ3CMZ3CMZ3CMZ3OEGAeEGAeEGAeEGAeEGAeEGAeEGASMZ3CMZ3CMZ3CMZ3OEGASMZ3OEGASMZ3CMZ3CMZ3CMZ3OEGAeEGAeEGAeEGASMZ3CMZ3OEGAeEGAeEGAeEGAeEGASMZ3OEGAeEGASMZ3P///wAA1ndx6R0S2xcN2gUA1yIY3CAW3Nzb+gAA1Xp06rOw8w0D2RkO2icc3SQZ3P39/5uW793b+h4U2zox4CUb3BUK2gsB2E9H4+De+j824QgA2Cwi3hIJ2aKd8AIA1+no/BsR26ej8e7t/BEG2q2o8jIq33x36g0I2ebl+8fE9mVf57+89fb1/oiE7PPy/YF860pC4nRt6bq39FtW5bCs825n6NvZ+pCL7mJc5j004MLB9tbU+MvJ97az8/j3/puX71ZO5JmU70M74oaA687L+NDO+Gxo6J+a8LZJissAAAC1dFJOUwAoge/aniXyQT3DDc7xMKIjKwy9QHy2v6WbKou05gSCqTr8WDS6GN4WnXRlEQTh9ej8bIcUAQbEtarrhhM+Bvg9erFzIZVS/RbU2k2N4RoCTpL6DtJ+viRA2CmDkTDGoWpS6LlJzcFuWK5EXzde5ApD5ZmmHXBFmKJmwvAbMavs3mNiLK7+SM4sB+12zFttsne88rzJDaiVLvcfyQlV9ggzVdZ/OTZb+tfc7mgRD9Ehid+FEHrad2yOAAAX7klEQVR42u2deUAUR/bHm6h4YzR4I0aFCK54gQoGLzwRJKgQUVERFRUUb7wFj2jE+8YLFQ/cJBrNZpqJIJmNDtllgbhqUOMdc+wvyeb8ZXPs/g5P6KOq+1Vf0zPW98+Zrurpqs9UV7167xXDPLOKWjQtZ8m2JWv9U0IZKiopjV2Yyz7VtgEjaYNQYRUQyfLVj7YJFe4lNIQVaiFtFSo0LLNZsSbvBBaelJKS5kcb8VlR/x4sShkABGamBD+a7vSeFvEKbchnQauyWbQSo+SGFf/Myqtnx9Ol1DMwwc1kcRoiPV5MFWCWeZy2pqsrjMUrVqpgP/H1fWlzurYiJGBhsw/iC/qjCsTTBnVldcuUooX1Jx2S6MLblXWAldY8TLlgXIE5tE1dV2tlaNmOHpGSlAxHVE6uWaycVqGKLZQqQae6rqpgWVpQQ8Uk6SJ0S9I1FSoLC5vdTVTqrc7SRabRhnVJLZKnhZ0gKtVdrsgh2rLP5osI8SqSRyyGtqwLamY2gJZEgfl/nqLxiMrpNYmFSPBemQwhjLat6ykWREsCr0waqEwabVyXUwio5wfwyuSAyoTQxnU5TQb1/ETyoQW17qZybr2SCOr5HG6ZOTBa2Fm0eV1MUa+BOj6TO04MAdISSJvXxbQK1vGvcfahZwFhYZNo87qYjgF7nrPvEw+lZShtXhdTH2DPc7ah10JpyT5J2/dZp2VnLpQWrBsV1TPzJhoLhoW6LTyrs9zKsKJJcFqiaPu6lvw6k66gV4Jh6RFA29e1RG6dmwKmZTJtXlcTseW/L5gWGinicpoL6nhORFksmJYptHVdTbChYpESWsbS1nU1pZF2PPhN1IM2rsvp4DZAx8/mFEiA0hJJG9f1FAboeG6o6lSWfLOAylUEsZ9M4lwfB4RlCG1aF9RJeQ+XbVwzW3+6InJ5zTuUNmvsnxS+ing5E17pAYIldyZtdCdd9wx47O62ZEcgwvtRfht6NO/6JFILDZXzyC+W55CyNlY0wshFqYbxLwcZXDJ30pZ3Qh0QJX7qsUhwSYRMzwuyoI6G0LKetrwTChmwHMb/4wckkr1TIF7cNNWyEyoF4zHLt4WkgRdEj7RQHhZ6RIATCuu5lMvfw5lL9E6JkIWF+io447JZYhbKX+DOJsqskUHfQ66ngFFS+VV4Odb743AZgkrFfpTGy7uepAPiM/jr7KFoptCxzOtpRKur6RBRDoRQ1EonCRf4HkbT/LiYZKPE+N0aOlkmDwdPO7C1rqQt74SSjxTqLRg5xvD3F3snSFUfTGFxJY0hc1t5qJEDKg2/iZEy0UDIvByTUd6V3fyiougeo7k1VEkw4c6UhZNzhuR0j4+QT9VzQPQ2yhDZZqLSYqfl9OjdOTczI3hMRH/aKyYVyMVNZT7+kes5wPQOmyT8Pm67IGY6py8NSDOltkNoUZ93clVKZEjSju5zAyeILHJ+qBV8xgHaNebTSVjOp0n6/YK0JehbzqVTGOd8EekZToj/ARmjafeYTP4wWnRLgSzlkJd7jPaPuZQBo4XV638+G5rFjsrxGgkN+pmqz/1lcjZn0KWRmXQcSos+bkuyaS/DaBeZSIFQWvTJaTtK9r50IW0ihUBp0eW8TEA4YzZ9F5lH4CylupxoBzkgawztJLOo2xIoLRN1uPtOUN5DemaEWQSNVdYnu3qCA2dMVOSC57TtrsPdQVtUbC6duZhEqxw5tgQAX4PUI9MkAhvn9Ji3QAe2ubSfzKHQXAeuiVJoXjon02wt7S1+fSYk9Ou3KOLYn0D3BlsGac5Lk6g7tMfkzB59EubkVAxU2Uljpsqf9BDi4D0qKlINgPZYilQt88YggoyCI2TuPRl67wTaT+YQ+OiGPvg6ZgZi/O+CpV8hUGcJmojB2RZFnd/CVrFIIqtLpISt5GAmlBaaEcgsAv7BY3DlR0tnl8uIw6/HekNp6Uu7ybkmLnNwA4vyrp73GqXF2XQI1mEYn/8xKvZ54JbBWNpNZhFoZTIbWTQAluM0CT15Gc1qtXp3EjVtUo9ITeotON1wo+dSg39m0Esijaj4cgKkv0JQ1XaLAfb22gB1tLjI2GJRpkEdGr0Tvd+4n3mi9XCBWjet/BYSB71Slb2E3UHfRA9U3aJc6ctXDDboZ3YS331X5bf95LtrCWpwCGbhClZFS19KywPtaZJsyM+sKr51tcpv/YhONKtQIEuieDVrInNa59bM78LRpvlLdablgTZ7OpwWmeRwLO8g1gqNZcmUpsLekkAwRatRk6dk/eaItQRNGq0/LRbLqTaOpkVuey8bla5yCCEt2aLUCgE9oGVT4I86Q/igW3Rr1eWCOyUbQYvFsry2g2mR6fqjiCr7sqRaK6ojB1qUwHmujfBB5+vWqi86hhbLmSAH0+K3hNBfIIoll2iumgQt2Qf+qIeFD7pJt1bdJbiTp0G0WFq4O5YWZuQSMueS7gpoEaUjWwgs91qoKWkZL7jTMqNosVR3dywtzLyhJJGlCUpgEaRphr/NchijaVlaa1wtOS1OF9wpfLHU5eN8taPFUqW9Y2lhQpGJbSciE3H0Z5VJsDUZASxGkmlouvBBByppsGYWHaQhLZYztR1LC8McEJrbEiPRqdXfSlRIi8BRZWcu6SR3xennpHVEuFCxNDrynKxanp7Of0J3HWCpriUtlq2OpoVhjg6ofB9lhq2cqWYfEuKPDYs+611pSO5g0UldnI0WZWOmprQwTECfhED/hXP6phzCpwicohwWwRRkEagMJ5yosV60JDsdLSdMQAtAq1g14s1BQFHzXHOPbrT4OB0tlr3OQMvJTFW08Pd8ICkSuT6eutHyvPPRMkwvWhCv+3pK64phVWoSoZEvzgBa9rR3Plqq6+Xyko7YbVBW084kltUSF/k5EC9GUi9aUrs6ipb0ra82ltALr4a3xlV4WCdalrUSSZk1sJsoT9y5wgc6d44IF64hfy7RtFgvWuowjqJltbyl8PBydIVNze7PI1o724svFZSXWx+r1A6MTQoFb2hu8zOElsYG0IK2zm2GNLvHYgjiZpN4ILjz958/+Obm9Y8//r9ffvvtoysKMgf1T4ROWnSkZbkULRt8XxDLV9CBe1AXcdXYC0mLlzLviEe3bGBqWBChR9Zf8yr1bxv0XcTNyBI6ET+yCONS9KJlgRQt9ZGNcYRfwxpA+6mghRmOKJtlZlhQy92Cjzi0vGcFT114BzEmYNKCTIuSc1fTSqelaJmOaowGg/j7C4zOtHRBlF1jXlZOIh3slNLCRnLrPjglKVt4QeI0RMDbKZ1o2SJFS01UczRRYCpTQ8s6xNJohmlhGY3+/yumRZiSPXRCYHDGU2QSu8dPQO48eCTX0EPJg0lpyVKyPFFDC3NGenOra83kGp49e/b07Pl4zTv9oXwealmWh4dH1usPlNXMzc2tmZucp/Lrj8txNJ3Qbjwa43GtnBZUQJvfqmNxcXGHRjo8iaUsLfwJVFtGf1rGictynUjXDYJHs1VdvUnKc0s6ngiyN4Qz96ugxczxqmJagp7naiC/Md8d/Ly81qmj5VVx2Tc5X/d6gzB2oGUWgeW/CUnjTerM6kALO8WJaKkm1fR1If3TUx0tjaXnLb06kZsNsnTZVZTwq1RFi/FRZW83F2h3kyAYLeNVz6Q91dESLr0mUkDLAwjctaclktWLFqNDVrOqiHdye8FoaaqalpqqaBmBMLjUV0uLxTJ+v7a0HJQ8ZUQlLcoOqxro1VQkiO2hfmuoB5r5aFkjLtpxnXpaLB3cNKVF2htSLS2Kjg9wRxk23eRHlj2iQkcYZ6Fll7joBkYDWixv7NWOlv47WH1pUZTje3+q+IHaessU8hEz1pxxFlq85fagFdNiSd+rFS0Hslm9aVGEy16EdWGfdJHpg2R3h0xMC2pJtlEbWiydRmhDS6RsV2tACy7RmKRmIJ5aMmiiJpH7oNloaY6qMEgjWoSuD8poQfrJFRWWlnFk+0E9LWyMHzkuwwB+BxzVIPNDMm4FDfFvGbjPIltSDS2CqhTRMksc61pSXGC9ZP87R/ZPxbSce6jCwsLi4rOFRUJXO64qY5eOk+PyDuKpfQlWFMPIrHP1KlYi2tIi6/HaYMZi3FilGS08q7AiWsQp3UuuWc//4/P7V/NwekSLvbTcWl5eXlBw6VLZ+XyBN529zFqpgqKSii8U4LIA4AP3RNHiK8cR2nL3LvN4pMH8l8IGjywPmJY1QNLSot6uF/HaVW9rOs5+zP/FvVS5iLdur44WUUR7SaG14NP/zpPSI1ru/Hr9+vWb33zw81df3b93u4znsVt45b3rHz/V9e+Kz0rnKpNRI4CjyiMdRmyTdFW6q5hK7qkgtauolQNXr7qqajuiihbR/NZeZvvoXl6ePC22zzmf3LTxabFycfvwWr66PUaEMdyyQnxZG/FVVfcr3YOug/SLeb6+21PVb28MLYLbdHWv30xObu4Dd2FqO6GGFqFPZVGJ7dr1vDwILdY/cz75i5VPS8EHnC/fP3sB530JtIZ3hMRNIJZPqXIJLbC0bOHVE/704xa4OYButPxB6ebHAnR9PsppmSJ6C9l+v5unMy3sDuKlUTTquZNlYUmXzVyIpYVfkTvKJcQQWhao2CxbIOPHTkjLItGq2fZpXp7utLA9JpE++QrUg/OyPm4Ufx8uP9nA0eKL8V1rC/rXa0fLakaNNqKqHKGQlqkiGwsMFtW0KPB4kcNlE8J1bIRi37mWOMOawbRsZtSpHaLOgcpoEeVQsNv+kWcQLaCzPnlqiWpND6lmaaXY03IZv6KljqJlAaNWHaVWRSS0iLLY2gvYfxlGCzLFu6RQRtbUBqg5KXJaQ0JLJ6z3oaG0tFTv6DNeK1rChK+ha1aRleVfVz95oqtfaEwLuccLwmHVEv7InHIE8U00o5gW/s5edW/H0PJHLfK2zBfX21AJLcfF76H/ErBy8X8vl1x+oju3taaFH5gGEcrmPQ7dJPx9WzJa1khgZyAt6bujTUOL6Oz5ojsln/FY+ezza7bzpVeeyPZPzWlhIwgffTrKOco3CGHBBcdrIWjZuwfvXMKjZYXu8xYv1cNLO21oGSBeD93kwfKt3XaFs/ljfU97WnrvJHx2H6gfPjgUFEFLuJR3RFV5500t10R7NpqCllBR152/xX8L5Vvt3H1lPWghn7pEk2+GkNIiiCDa16RRpTZ7cdcY4asbIdVUS+tcc3W0rNCEFn/x0MKbtXx4y8bfVdaFFuQxFJLqonELi2jZ31F1B7fW1PIvFQ82olkzN0m5n9aCllBEyg3e9tBtASw60TKK+M9yWlsrhYiWIPX9W1XbXcXxOCfUhourKKmPnBbxeb35xVx3lrs3SouMoIUl3gIQHf9C4lcJoKV9R7PRgp6x16w3SGF15LSIj5cq+507tNy0Cn3hdKIlhvxVfEr5yO2ctCCm09HhymsjpmWquNvKv+bS8qUo+ZNOtLCziGmpnarhrNA4WvZ0SJUW/sathRteu9X8PGJapiGmLVx7St5HBUbREkI+uOwdjm+KcYxZafHq6i2prkEDx3eE7URXsxhJSwDiRCte339x+YZRtGR3I8elFbYlZPwqHUkLxPcg6GVMlR7cq1ZbDKXlGKLXrF9yuven0mtG0YI44lVeh3GwEGetNnBsgXkwnUBW+QLnkiYWY2lBJd6w/pvTvT+WFRtGS6BWfhsWS0dvRj0tw1XT0lZNrOJ+dADI2xUXPGcxmJYBcmPL/YJCw2jZrshG+S5yNthUPS0a2FvSVUXNB3WStCGtsBhNCyqbgpVryv3PjbOG0ZKpKPccZlVQ5yW1tHjXrOEpIa4Xd/OeyEtqTFeX7ccTTeBjDbYYTgvqeGbr99xZrt2wWa74gFeINuOaolNXlbTIqCrIg0YVLehcwR4yD64fLahTWy/xnCx/LTeOljhyWJbj22KxvrQo92/xUjcpexxgoMF7kpSWbqiE+zcuc71bvrMVGUZLBDEskoHttZyeFqSn/uNo7jdNQsvZ8//D6d971mLDaJmg0ZylwsfA28lpicYb6KoiJ/enfdx13INGZtu2fsx9Ff1OuAf9HX+rQE9atsj9eersd25aDmPfsMgJ8O69+vq3oM7AK7L9me8MVUDk33Kd/+rSkZb5APOYj1PTMh+7pYEKbt6it+8c8uSXAn4s0X+s5XYCWj67bOO62uk3b9kCeje/5My0jMeNLV0RppgNuntaIg9QPVv2Ew+XexdsZ0vAtOR9W2Iru1ChUts3YFqITP+bYDO5M0E60fJHzuVtdKIlHTe2oFZE7rrT0g/VaSXCAJGrX5fbzueXPhHC5/9LfujR7VsXzhY/0TUrnJZD6txMt2xANW6HwQpp6dpAUtzU+F0w16jM8z8Qu7nuRu7NowEtacheK83/RBBP9OP3twqLSh4LMbb8Uxir9v77F5/or99+AaWFd/aijBAJWtoxtc+gWrfFUmW0tO9UV0pch7U9mGuGqaMlFUsLIuQhWn9aTiK7zW77XhTC+uHdu1cf664oVlEQJCAhSVoy4LDUQDs/tUcO3el7ldGihd+1GlownqQPiyPSdfY0IEKkO7Lfiq2/Abv/ES3nrD9rQQs8SsSnI+bhmiHNEG8kK6JFvcdCUzW04IxJw9D/lo0G0IKcuLAl+bbrBLSUFNzSghbw8SIIH6inoWHrkHMXi4+ZaAEl12iFPU/yD+ixZbwBtIxGd5z9ivUmnBa2iJd5Tikt0JAixEu7Mllw13FIf5csE9EimwGVaX9YwisuC90Ee2rrTwvuJG/7FdtNAlouWO+rpmUb0GGhmdhLqQPXZos8Eni4j3loSa3XRFL1fKtL+sww6KPOlxtASyym7+x3yn8B08Laz1+6p5YWYPL/t8VNWZdvgtuKbOVWpqFFnR4FSTXYg/hmhv60zMN1nr3U9vVdKC2svaz8K5W0pMAcyhDLnmYSridgi9tLTkLLY+qRTrun3ybbz1YQBx2M672SQlvxd98CaXk4unx+UQ0tuaA0C6+Lg62GizAIQk91B7rC2LJBMjTkxZY4PbdVE1r646ed9hvWO1//KNn9tytOhbDnW/M/lXsdfcHLrgxIP7fucJtKHZ6PysVdA1EMnVG48bsrNlZUtpE/k/E8oYO9Zbz2tCRLmXl19p17qDA8LkUPpq+Xfrj91ScfYsQ9Q6SoKN9W9vsvP138K1YX7xdjx5axyB+3VPaRN5G7SQlM5d6DPdstFr+1TEnL08Wfd10H0ZImeTRMSXGZrcD+N4x+uFwsPHAkv/AsVsXF2PvkoH/c4NYyT4zL3yd/uNDup9O/Fq2RcxzvZln1JcQ1yx9xQ16ybKnmtLgRuGvoQgszSuYsoaLC0vM4XRO4ShWdu5Z/Aav8a2wR5iZTMbTIBPUsUOpXV3n+TFPyGbGwgQ3IDSX8b+x3FC2rWMcrkVFEi1SQqC+QlubKaDE6F/dD+ZJ7bGhOCyKHi+GaoIgWabd+L+W09DQlLeG8qt9xEC1opygjhbXMSdJSVaZDn3OtsSW8PenUTB9aMFvRxmmeIlo8VTljStHiYUJavLzJZ/L60BKQ41BY8CdDSNECyCo3XyEtQeajpSGi9oaOoYWZOcSBsEik4pagpTHE9ttFES37GLPRsnUZOuBokENoYfyGOgyWhYwSWjbA4pzbKqHFx2S0tO2C3a9Y7hBamJ1hDoIlnlFCiy8wKD5ZlpZqhJu5RtOy4Yik69+ydvuU1vxyRSUIG2gjmeePIJ7r9hg1McQ/PvCB4v2nbR+VqICVoRHwneFKnYBm72eYNTgntKf+IG8ufrVSjb12r3BntKNFJSmpXlvc5H/K9Oa10utWIVbddhU1VNvqK9DWdrK3XZkB7eTeOwYkxI0+KJgr9z+aEjlxNgkswTJ+/kFVUzsIVHXceDgrD+XWZn7Dli1fFui0ynM5qsjuVT1UrVN1FGjDvsWbdzXftMYNnFVk/4jaxGrfS10LMAHrY2Q7ODdm7vo0idMzA1at9AeOMjEHGKfVKc6/dAbzrKpPYPfemHif2d1DxizqEwWoZGZE/FpZVpKmOnM7Naj8N4/wZp5h+fVZOSU20j8kLHjixOCwkLlzImMTjs8aG/UKUS39j8+JycWiMiT+KENFxVVU3JQ524cKxqrstQsTDtG2oULp4OhZKQnrYwMjHyhwTN8pK+OiaKNQUVFRUVFRUVFRUVFRUVFRUVFR6az/B6bMI/aYxJj+AAAAAElFTkSuQmCC)
宁海人才网
滑雪胜地]世界上最长的全程速滑雪道就位于达沃斯附近。电缆车可达海拔1530-2610米的滑冰运动场。达沃斯(Davos) 的滑雪场分为七个部分,其中帕森地区(Parsenn) 是最大也是最受欢迎的滑雪场;毗邻的克罗斯特滑雪场(Klosters) 是英国皇室的最爱。拥有欧洲最大的天然溜冰场,冬天还可以在此滑雪、滑冰、进行丰富多彩的活动。从二十世纪起,达沃斯就成为国际冬季运动中心之一,一年四季都举行不间断的各项体育赛事,例如世界锦标赛等。
达沃斯冬季旺季旅游的同时也完善了夏季旅游,很快成为了一个全年性的旅游胜地。同时,每年1月底至2月初在当地召开的世界经济论坛(World Economic Forum)使达沃斯更加闻名遐迩。
国际冰雪产业案例——迪拜室内滑雪场
迪拜室内滑雪场位于酋长商场Mall of the Emirates内,是目前全球最大的室内滑雪场,哈尔滨旅游景点大全及门票在终年炎热的阿联酋相当受欢迎。面积相当于3个足球场,拥有5个不同难度及长度变化的坡道,最长达到400米,在这里可以体验滑雪和单板滑雪运动。滑雪场有全套滑雪装备和保暖服装出租。里面还供养了几十只南极企鹅陪孩子们玩耍。
迪拜室内滑雪场耗资近3亿美元,可容纳1500人同时滑雪,同时提供如下服务:
新西兰留学费用一览表∙温度控制在适宜的-1℃-2℃
∙包含世界上第一条室内黑滑道(高级滑道)
∙20只雪企鹅的家并建有宾客互动区域
∙建有3000平方米的世界上最大的室内滑雪公园
∙滑雪公园专为家庭设计,其包含有冰窟、平底雪橇滑雪、管道系统以及大雪橇滑道
∙定期的自由之夜活动及带有附加主题的项目活动
∙27只雪用来造雪
∙私人孩童聚会屋
∙独立的零售商店、餐饮 3个咖啡屋
二、冰雪运动在中国发展前景
对中国来说,冬奥会的意义可能甚至更加广泛。之前的20多年,全国只有不到十个滑雪场,会滑雪的人数也非常有限,冰雪运动一直以来都是一个小众消费领域。而冬奥会的申
办成功,使全国刮起冰雪热潮,数据显示中国冰雪休闲旅游人数从2016-2017冰雪季的云南丽江玉龙雪山门票1.7亿人次增加至2020-2021冰雪季的2.54亿人次;预计在2021-2022年度达到3.05亿人次,整体冰雪旅游收入有望达到3,233亿元,为相关领域的发展构筑了客观的消费人蓄水池。