摘要.................................................Ⅰ
ABSTRACT...........................................Ⅱ
一、绪论 ..............................................1
（一）研究背景..........................................1 （二）研究目的与意义....................................1
（三）国内外研究综述....................................2
二、乡村旅游.............................................4 （一）乡村旅游概述......................................4
（二）乡村旅游发展趋势..................................5 （三）乡村旅游主要发展模式..............................6
三、兴化乡村旅游发展现状分析.............................8 （一）兴化乡村旅游发展概述..............................8
（二）兴化乡村旅游发展现状..............................9
四、兴化乡村旅游的发展对策..............................14
（一）坚持政府为主体的发展模式.........................14
（二）因地制宜的基础上实现创新.........................14
（三）妥善处理乡村资源环境与旅游发展的关系.............15
（四）坚持项目引领，发展旅游全域化.....................15
五、结论与讨论..........................................15
致谢....................................................17
参考文献................................................18
摘 要
现如今，世界各地的乡村旅游都在被越来越多的旅游者所青睐,乡村旅游己成为旅游业中的重要一环。近些年，乡村旅游致力于满足人们的休闲、娱乐及度假等需求，发展势头颇为迅猛。我国的乡村旅游相比国外起步要晚些，在乡村旅游飞速发展的过程中，存在着一定的制约因素，例如旅游项目单一、发展潜力有限和后劲不足等。
基于这样的背景，此次研究以区位优势明显、自然与人文资源优越、旅游业发展迅猛的江苏省兴化市作为研究的对象，本文总结了国内外乡村旅游的研究成果，阐述了兴化乡村旅游发展的背景，分析了兴化乡村旅游的发展现状并对其发展模式进行了梳理，为兴化市乡村旅游发展模式选择提供了依据。分析兴化市乡村旅游的现状的同时运用SWOT 分析法，进一步揭示当前兴化市乡村旅游发展的优劣势、机遇和挑战因素，通过现状及SWOT的分析对未来兴化乡村游的规划和发展提出针对性建议。
关键词：兴化市；乡村旅游；发展模式
ABSTRACT
Nowadays, rural tourism in all parts of the world is becoming more and more popular with more and more tourists, and rural tourism has become an important part of the tourism industry. In recent years, rural tourism has been working to meet the needs of people's leisure, entertainment and vacation. Rural tourism in our country compared with foreign start later, in the process of rapid development of rural tourism, there are certain constraints, such as single tourism projects, development potential is
limited and insufficient power, etc.
Based on such background, the research with obvious location advantage, superior natural and humanistic resources, tourism booming xinghua, jiangsu province as the research object, this paper summarizes the domestic and foreign research achievements of rural tourism, this paper expounds the background of XingHua rural tourism development, analyses the XingHua rural tourism development present situation and the pattern of the development of the comb, provide the basis for xinghua rural tourism devel
opment pattern choice. The analysis of the present situation of xinghua village tourism SWOT analysis at the same time, further reveals the advantages and disadvantages of the current xinghua rural tourism development, the opportunities and challenges, through the analysis of the current situation and SWOT XingHua rural tourism planning and development in the future put forward pertinence suggestion.
Key words: xinghua；rural tourism；development pattern
