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前言
19世纪讲产量,20世纪讲质量,进入21世纪,讲究的是速度。高效率、快节奏的模式进入了人们日常生活,而网络速度的发展为世界人们的需求提供了平台。电子商务的崛起,改变了许多企业传统的经营理念,也促生了许多商业模式和新兴企业的产生。如何加强网络营销,迎合城市里面积逐步增大、交通拥挤、工作节奏紧张、人口不断增多的需求,就成为了一股无法阻挡的潮流。随着现代物流产业、快递传送、信息化市场的不断发展壮大,传统的流通渠道,已不满足新经济形式下人们的需求。为满足广大消费者快速购买质优价廉的商品,不受地域时间限制,网络营销就成为了一门新兴产业,如果您的企业还没有进入电子商务,未来就可能会无商可务。 中国茶叶种植面积与产量均列世界第一,茶叶作为一种世界上排名第一的饮料类商品,越来越受到全球人们的关注。20世纪90年代以来,世界茶叶的年消费量一直稳定在250万吨左右,人均年饮茶0.5公斤,日均消费茶近4亿杯。茶已经成为世界性饮料。据最新数据显示,2010年中国茶叶市场销售总量超过5,000亿人民币,同时出口达120个国家与地区,出口量达 8亿美金左右,居世界第一,呈现快速增长、平稳的格局,因此中国茶叶的商机无限,发展前景巨大,而借用网络这个平台,不但可以低成本进行销售,加速周转,而且可以推广品牌,加强宣传,提高信誉度,促进实体店终端销售。
一:网店现状介绍
网店名称:奕福茶叶;其网店的地址是:yifutea.taobao/,开店时间是:2008-07-23
网店经营范围有:茶叶类——清香铁观音、浓香铁观音、韵香铁观音、碳烤铁观音、云南普洱茶、功夫茶具等。网店的经营业绩:在信用评价栏可以看到卖家的信用为690,说明卖家得到690个好评,已经成交了多余690比交易。
瓦努阿图共和国
![](data:image/jpg;base64,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)
黄石国家公园简介奕福茶叶不仅在网络上有网店销售而且在现实生活中也有实体店,多家实体分店。例如:奕福茶业泉州旗舰店,奕福茶业厦门店,奕福茶业郑州店等。
网店整体布局;
今年国内旅游热点
![](data:image/jpg;base64,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)
二:茶叶行业分析
中国是茶叶的故乡,也是世界上最早进行茶叶商品化生产的国家。中国茶产业的现状很好,
已经连续10年复合增长率达到20%,具有无限遐想的未来。不过,茶产业的发展依然面临着许多问题。综观中国茶产业与市场的全局,从茶资源、茶营销到茶品牌、茶文化等系列现状来看。其运作与建设远远落后与国内外市场,已经成为制约我国茶产业发展的障碍。面积第一、产量第二(现在是第一)、出口第三、创汇第四,品牌缺乏,这是目前中国茶业在世界茶行业界排行榜上的真实写照。必须承认,我国是世界茶叶大国,但还不是茶叶强国。所以,未来打造和建设具中国特的茶叶品牌企业,实施品牌战略培育工程,是中国茶产业、茶企业走出去的方向和目标。如何让中国茶产业摆脱传统的粗放式生产经营模式成为当务之急。茶产业要在未来主攻五方面:一、做好品牌培育和企业培育,全面推行一县一品,加快全市区域品牌的建设;二、要进一步提高茶产业科技水平,注重科技队伍建设,注重对外合作,加快推进新品种、新技术、新器械、新工艺的运用,推进产业现代化;三、要加强产业营销体系建设,国外市场有一定的影响;四、进一步做好产业延伸,用工业的理念改造传统茶产业,引导工商资本来投资茶产业,实现茶叶从粗放产品向高端产品延伸,从粗级加工向深加工延伸,茶产业从传统的农业产业向文化、旅游产业延伸;五、加快推进标准化生产、茶厂的优化改造、产品的质量体系认证、行业的自律规范等,通过一系列的措施,确保茶叶的质量与安全。
三:奕福茶叶网店的消费者分析
(1)中国是茶叶的故乡,根据制作工艺将茶叶分成绿茶、红茶、乌龙茶(青茶)、白茶、黄茶和黑茶等六大茶类,二十个主要产茶省,八千万余茶农,是名副其实的产茶大国。景洪天气预报15天
(2) 2010年茶叶产量与销售情况的统计分析
中国茶叶产量-140万吨
销量-100万吨
其中网络销售量-约占 50%(含网络出口)
淘宝网销售额-56.9亿(含零食坚果)
(3) 据2010年统计,在淘宝、易趣、拍拍等知名网站,茶叶销售类店铺超过了20万家,茶叶品种达八十多万种。而且每种知名品牌均建立了网上销售渠道,开通了自己的网上官方直营店及电子商务平台。
(4) 据淘宝网2009年统计,经营铁观营的店铺,就多达2400家。
(5) 知名品牌除了开网店、建立自己的电子商务平台外,还与大型贸易网站,如阿里巴巴、慧聪等建立合作关系,建立商家数据库,让采购商在网上收集信息时可以发现自己。
(6) 茶叶门户网站,一些地方建立了茶叶门户网站,协助茶商推广自己的商品。据统计,著名的区域性茶叶门户网站,全国超过百家,几乎每个省份均有。
(7) 茶叶网络小区,随着网络社区的发展,各有关BBS的论坛,均有品茶之角,茶叶相关知识介绍等。
面对网络发达的今天,网上茶叶的销售甚至比实体店销售更加火爆,大有超过实体店销售的趋势。由于网上销售的方便与快捷,进入门坎较低,一些个人的茶叶网店如雨后春笋般成长出来,有茶叶就有网店可以没有实体店。网络销售的渠道,竞争激烈程度可想而知。
四:竞争者分析
茶是世界三大饮料之一,而中国是世界茶产量第一大国、茶出口第二大国。从国内来看,喝茶已成为多数中国人的一种生活习惯,茶已成为社会生活中不可缺少的健康饮品和精神饮品,而且,随着人们健康消费观念的普及,茶正在被越来越多的人接受、喜爱和追求。
从国际需求来看,中国茶出口一直保持稳定增长态势。因此在网店卖茶叶的人也越来越多。进而行业之间的竞争也越来越激烈。面对竞争如何让自己的网店生存下去不被淘汰就需要很多的技巧了。同为茶叶网店,只有了解同行之间的区别所在,竞争者的优势所在,取其精华去其糟粕,看到自己网店运营的不足之处,这样才能让自己有优势有本钱去竞争。而不至于被淘汰。
罗源湾海洋世界
五、网站推广的目标
初级目标:利用可操作性的方案,将奕福茶叶建设成为网站中最专业最全面最具有发展潜力的网站。1年内实现日访问量达到4000,注册会员达到5000以上,每日光顾本茶庄的顾客数量达到200位。网站被链接的数量超过十个,能登陆十个主要搜索引擎网站。